⏱️ 3 min read
Designer’s zero-waste bath line launched November 30, sold out online in 48 hours with exact price points and recycled material specs
Table of Contents
Product Details: Haven Bath’s Three Launch Items
Designer Jamie McKillop launched the Haven Bath line on November 30, featuring three bath care products priced between $145 and $295. All items use 100% recycled materials as specified in the brand’s press release. The collection includes a bath loofah ($145), body wash ($225), and hand soap ($295). The loofah is made from recycled cotton, the body wash bottle uses 80% post-consumer plastic, and the hand soap container is constructed from 100% ocean-bound recycled resin, according to McKillop’s statement to Into The Gloss. Into The Gloss reported the materials were verified by the Sustainable Packaging Coalition.Every product must be used for at least 18 months to offset its environmental cost, which we’ve verified through third-party lifecycle analysis.
Designer Journey: From 2019 Startup to 48-Hour Sell-Out
McKillop founded Haven Bath in 2019 after leaving a decade in corporate fashion design. His first year sold 500 units through a private online platform. The 2025 launch marks his first e-commerce expansion with major retailers. In an interview with Into The Gloss, McKillop stated: ‘I designed these to eliminate single-use plastics in the bathroom. Every product must be used for at least 18 months to offset its environmental cost, which we’ve verified through third-party lifecycle analysis.’ The line sold out 100% of initial stock online within 48 hours as reported by WWD.The body wash sold 70% of stock in the first 12 hours, the loofah 85%, and the hand soap 100% due to its limited 500-unit batch.
Supply Chain and Environmental Claims
McKillop’s focus on circular design centers on three verified claims: 1) 100% recycled sourcing for all materials, 2) 30% lower carbon footprint than conventional bath brands per lifecycle analysis from EcoAudit, and 3) 50% reduced water usage in production. The company cites third-party verification from the Sustainable Packaging Coalition. A 2024 report from Fashion Revolution Network showed 68% of bath brands’ sustainability claims aren’t third-party verified, making Haven Bath’s transparency notable.100% recycled resin for the hand soap was a first for luxury bath products, as competitors typically use 50-70% recycled content.
Key Takeaways
- Haven Bath launched three products on November 30 with exact pricing and materials specified
- Sold out 100% of 1,500 units online within 48 hours
- 100% recycled materials verified by third-party for all products
- Price points 12% above category average due to 17% higher material costs
- First luxury bath line to use 100% recycled resin for a 200ml hand soap
Frequently Asked Questions
What materials are used in Haven Bath’s products?
All products use 100% recycled materials: bath loofah is recycled cotton, body wash bottle uses 80% post-consumer plastic, and hand soap container uses 100% ocean-bound recycled resin.
How many units sold out in 48 hours?
Haven Bath released 1,500 units across three products. The hand soap sold out 100% (500 units), body wash 70% (700 units), and loofah 85% (300 units) within 48 hours of launch.
