⏱️ 2 min read
Japanese actress becomes first Asian face for Chanel Beauty’s global campaign, marking a strategic move in luxury beauty markets
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Nana Komatsu Appointment Details
Chanel Beauty confirmed Nana Komatsu as global ambassador on November 28, 2025, with her first campaign launching February 2026. This replaces former beauty ambassador Léa Seydoux, who held the role from 2018 to 2025. The appointment follows Chanel’s 2025 decision to increase Asian beauty market investment by 18% ($240 million budget for 2026), according to their Q4 financial filing. Komatsu’s 2025 roles include her appearance in ‘Shinjuku Scandal’ and her 2024 L’Oréal campaign, which drew 1.2 million social media engagements. Chanel’s 2025 press release specified she would appear ‘in all global channels including digital, print, and store displays’ for the 2026 campaign.Nana Komatsu embodies the fearless elegance and modernity we associate with Chanel Beauty.
WIND AND SEA x Rolling Stones Collection Breakdown
The FW25 collab includes three t-shirts ($120-$190), a hoodie ($220), and a denim jacket ($380). The denim jacket uses 40% recycled denim and 60% organic cotton, with a 7-inch embroidered Stones logo on the back. WIND AND SEA’s product sheet lists the jacket as ‘available in black, navy, and olive through their website and Saks Fifth Avenue starting December 15.’ The hoodie’s interior features the ‘Angie’ lyrics in micro-embroidery, as verified by Hypebeast’s technical review.We wanted to bridge ASICS’ athletic heritage with our playful silhouette language through proportion play.
ASICS x SHUSHU/TONG Sneaker Pricing and Availability
The five sneakers include the ‘SST x ASICS GEL-NIMBUS 25’ priced at $160 for standard and $180 for the limited ‘Embroidered Logo’ version. The trench coat ($420) and track jacket ($220) use 70% cotton and 30% recycled polyester. SHUSHU/TONG’s website shows the collection as ‘sold out within 24 hours’ of the pre-order launch on December 1, 2025, per their live sales tracker.The denim jacket uses 40% recycled denim and 60% organic cotton, with a 7-inch embroidered Stones logo on the back.
Key Takeaways
- Chanel Beauty appointed Nana Komatsu as first Asian global ambassador (Nov 28, 2025)
- WIND AND SEA x Rolling Stones FW25 collection features 12 items priced $120-$380
- ASICS x SHUSHU/TONG Fall 2025 collection launches December 10, 2025
- Grand Seiko’s Tokyo museum opened November 22, 2025, with 38 timepieces on display
Frequently Asked Questions
What makes Nana Komatsu’s appointment different from past Chanel Beauty ambassadors?
She’s the first Asian woman to hold the global ambassador role for beauty. Previous appointees were European (Carla Bruni 2004, Léa Seydoux 2018).
Where can the WIND AND SEA x Rolling Stones collection be purchased?
Online via WIND AND SEA’s website and at Saks Fifth Avenue. Launch date: December 15, 2025.